This is often the mistake made by business owners and marketers - they forget that there’s new opportunities to be had with old friends, in this case, old clients. With so much going on with trying to generate new leads with our ads such as full color postcards, we often fail to remember that we can always get new business deals with former customers. So much so, that repeat business with them is a goldmine actually waiting to be tapped.

So before you spend so many dollars again for your marketing campaign to drum up new leads for your business, why not take a look at your loyal customers and try to reconnect with them to build a fresh new start in your relationship. You might just be missing a lot of opportunities for business deals by forgetting to include your old and loyal customers in your marketing efforts.

This is a fact: former, loyal clients are a great source of repeat business. Repeat business means an increase in your future sales. This assumption is valid even if that customer and client only made purchases every two years.

There’s definitely new business to be had from old clients. Remembering to follow through with your clients who actually purchased from you can go a long way in providing them the reason to buy from you again.

Once a customer is satisfied, it doesn’t take too much effort to convince them to buy from you again. You just have to make sure that they know that you appreciate the business that they’ve brought to your company.

Second fact: satisfied customers can always be a source of your referral program. They talk a lot. And the good thing about that is that they talk about how good you are and what a great experience they had under your care.

Third fact: word-of-mouth advertising is most often the best means to promote your business. There’s no denying the power of a testimony. And when a customer becomes satisfied, there’s no doubt that their family, relatives, lovedones, friends, colleagues, and even their caf waitress will know about it.

So even if you think you have the most attractive and appealing full color postcards, done by the most expensive postcard printing company in this planet, you might want to try going after your former customers who you once served a few years back. Once you’ve had them as paying customers, it doesn’t mean that your job is done. In fact, customer loyalty can be your best ally in getting you that increase in sales you need to boost your business.

Whenever we start hearing a recession is around the corner, we start having shivers along the spine: will the company downsize if there are not enough sales? Will I be let go? The good news is there is a way to break free from the fear cycle.

Newspapers these days are filled with stories of how the dollar is weak, how the stock exchange has been plummeting and the dark shadow of massive lay off starts flying over us.

While not everybody will lose his or her job, and in fact we don’t know if ANYONE is going to even in face of the upcoming economic recession, you might still hold fears. The fear of losing your job is more real to you than what any economist or politician can say.

I can’t predict if you in particular will be let go, but I do know that you, yes you, in particular, can get over that fear.

There is one secret here to cope with any uncertainty you might face: fear is not only not going to help you, but in fact can destroy all your chances for success.

Now, I’m not saying you have to go out into the world thinking you are Superman. What I am saying is that fear is not going to help you.

From my own experience I know that fear kept me from planning when I was laid off of one job. I knew the company was downsizing, my post was cancelled and I was transferred to another department. My days were counted but I was paralyzed in fear. Eventually I was downsized myself. The economy was in ruins and my attitude was too.

What could I have done differently? Maybe not much inside that company. That was (and is) beyond my -or your- control. But I could have planned had I not be so scared of the future.

Every company, specially the big ones, have a crisis plan to implement when something bad happens. As an employee, nobody told you how you could prepare in case a crisis arised in your life.

Planning at this particular stage, when the recession is just about to start, gives you an immense advantage. Start thinking now what are you going to do if your job, if your company, is no longer there.

Here are some questions for you to start you thinking:

Planning for the worst reduces your incertitude and that gives you peace of mind. It doesn’t mean you have to focus on the worst. There’s a lot on the Law of Attraction out there teaching how not to focus on what you don’t want to happen. My advice is that you see it from an objective point of view so if that scenario ever comes for whatever reason, you are ready to implement your plan and have some answers ready.

When you decide to start a business the first thing to do is to come up with a good idea. That is probably the most important thing and you have to do it the right way. If your idea isn’t good enough than, probably, your business will not be good either.

There are a lot good ideas that aren’t discovered yet. Of course, it can be very hard to find them. Much often you will find (or come up with) a bad idea. So, if you want to avoid failure be sure that your idea is great or at least good enough.

The best way to find out if you are on good track is to ask. Talk to the people, describe them what are you planning to do and listen to them. If they all say it’s a bad idea, than it probably is. Just try to come up with some interesting and useful stuff that people will like.

Your idea doesn’t have to be great from the start. It can be just average but with time you can improve it until it becomes great. Some of them give up the moment they figure out it’s not great. Don’t be one of them, if you don’t try you will never know.

Most people on the world are poor or with average wealth. Do you know why? Because they are afraid to make the next step. They think that they aren’t good enough or that they can’t do it, or that they don’t have enough money etc. Do not be like them. Do not waste your time thinking what and why can’t you do something, think about things you can do. There are people who are rich and successful and the only weapon used on that road to success was their knowledge and a computer. Do you have a PC? Do you know how to use it? Well, that’s a start. The internet is full of useful information so start searching and learning today. There are millions of things that you can do from your home on your PC, you only have to discover them and learn how to use them.

Take the opportunity right now, do not hesitate. If you want, with just a little effort the universe can be yours.

Mining companies are experts in mining ore-bodies and in most cases do not have the expertise or personnel to deal with the selling of surplus equipment. They are too busy doing what they do best and that is running the operation! Whether the asset is no longer economical to operate due to standardization, vintage or a change in mining methods, equipment gets parked and eventually becomes surplus.

Often when equipment has been deemed obsolete or surplus, operations take the position it needs to be liquidated regardless of what return on investment (ROI) is achieved. Sadly, even to the extent the asset is scrapped out or cut up for residual scrap metal values. When the expertise, personnel or time to deal with the task of selling surplus heavy equipment is lacking, it is not unusual for this path to be taken.

The future of marketing mining equipment is no different than marketing any commodity being sold today. To be successful, most businesses use all the standard mediums, however more dollars are being shifted into on-line or internet advertising every day. The internet works for you 24/7 and is the most cost effective medium available to Mining companies looking to move surplus assets. Rather than peruse dated newspaper or magazine subscriptions miners are shopping on-line.

Equipment Portals

MiningSurplus.com - assets disposal portal is capable of handling all surface mining, underground, oil and gas, milling, plant process, smelting surplus equipment and related parts. MiningSurplus.com is the only portal which manages all surplus equipment a mining property can generate. Launched in 1999, MiningSurplus.com permits other mining companies to use the portal by way of an annual subscription fee. For mining companies looking for that all inclusive solution miningsurplus.com is your best option.

Machinery Trader - Specific focus is on heavy equipment.

Used Iron.com - Target market is rolling stock and heavy equipment, this site does not support parts and mill plant process equipment disposal categories.

On-line portals for marketing heavy equipment and surplus mining equipment is cost effective, attracts a global market, is available 24/7 and is where the seller will earn the best returns by targeting end users. Present long equipment deliveries, higher start-up costs are also encouraging mining operations and construction companies to look at used.

This is the future of heavy equipment and mining equipment marketing and the internet has stream-lined and simplified this onerous task while delivering the highest possible ROI for the company and its shareholders.

The wedding business is booming! Every year, almost 2.5 million couples tie the knot in the United States, spending an average of $20,000 a couple — making it a $72 billion industry. Planning and organizing a wedding is still a major undertaking and many couples simply don’t have the time to devote to it — and are more than happy to leave the planning to a professional.

The demand for wedding planners is booming too — an estimated 15% of couples now use the services of a professional wedding planner. Being a wedding planner allows you to be your own boss; it’s a profession that most people consider to be fun and rewarding — and there are no particular educational qualifications or requirements. Around 10,000 people in the United States claim to be professional wedding planners.

As a wedding planner, you are responsible for every aspect of the wedding — flowers, photography, food and perhaps accommodation for out of town guests. You also have to enjoy dealing with people, as that is essentially what you will be doing much of the time, as a wedding planner. And perhaps one of the most important qualities is simply to be well organized and efficient — you don’t want to find that you forgot to book the caterers for the big day!

Starting a wedding business is not much different from any other business — although start up costs tend to be minimal. You will need a small office to work from, or a quiet space in your home — keep in mind your clients may meet with you there. You will need such basics as a separate phone line, fax machine and business cards and you may need to register your business in your county or state. Having your own web site is an essential too.

A portfolio is also an excellent thing to show potential clients. If you aren’t sure where to start, offer your services to family and friends in exchange for being able to take and use photographs. Your portfolio should contain photographs of any weddings you have helped to plan — anything from the flowers and the table settings to the catering and the choice of venue. Reference letters from some satisfied clients are always a nice finishing touch.

The best way to become experienced as a wedding planner is to learn all you can about weddings — and what makes them successful. Attend weddings, talk to those people involved such as caterers, photographers and florists. Try to get as many contacts as you can — you will need them later. It’s also worth trying to negotiate discounts with some of your contacts. And if you want to go back to school — you can take classes that teach you all about the profession.

So now you are a wedding planner — but where do you find your clients? One of the most effective ways to find potential clients is through your network of contacts in the industry. Make sure your business cards are visible at caterers, florists and bridal shops. You may want to advertise in the local newspaper and display your business card at such places as libraries, community centers and workplaces. And as every small business owner knows — word of mouth is often the most effective advertising.

And one of the best things about being a wedding planner? You have the satisfaction of helping to plan what many people consider to be the happiest day of their lives.

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